8.4× Average ROAS
$47 Avg Cost Per Booked Job
34% CPL Reduction (avg)
156% Avg Call Volume Increase
How It Works

Four Channels. One Unified Revenue System.

We don't just run ads. We build a unified paid traffic system where every channel feeds data to the others — and every dollar is tracked back to a booked job.

🔍

Google Search Ads

Highest-intent traffic. Prospects actively searching for your exact service. We optimize keywords, bids, and match types daily using AI analysis. Every dollar tracked to a booked job.

📋

Google Local Services Ads (LSA)

The "Google Guaranteed" placement that appears above everything else. We manage your LSA profile, review score, and bidding to dominate the top position.

📱

Facebook & Instagram

Reach homeowners before they search. Retargeting, lookalike audiences, and creative that converts — designed for home service buying cycles, not brand awareness.

🔄

Retargeting Engine

97% of visitors don't convert on the first visit. Our retargeting system follows qualified visitors across the web with contextual ads that bring them back — automatically.

Under the Hood

What Makes This Different.

Intelligence Layer

AI-Optimized Campaigns That Get Smarter Every Day.

Traditional agencies set up campaigns and check in monthly. Our AI optimization layer analyzes performance data daily — adjusting bids, pausing underperforming keywords, and reallocating budget to highest-converting ad sets in real time.

  • Daily AI bid optimization across all campaigns
  • Automatic keyword expansion and negative keyword pruning
  • Creative performance testing — winning ads scaled, losers paused
  • Budget reallocation to best-performing channels weekly
  • Anomaly detection — stops budget waste before you notice
🧠
AI Optimization Cycle
Daily — Bid adjustments✓ Auto
3× weekly — Creative tests✓ Auto
Weekly — Budget reallocation✓ Auto
Monthly — Strategy review✓ With you
Transparency Dashboard

You See Everything. No Black Box. No Agency BS.

Every client gets a live dashboard showing exactly where every dollar goes, what it generated, and what we're doing about it. No "trust us" reports. No vanity metrics. Just cost-per-booked-job, ROAS, and revenue.

  • Real-time campaign dashboard — accessible 24/7
  • Call tracking integrated — every call traced to its source campaign
  • Cost-per-booked-job reporting (not CPL)
  • Weekly performance summaries delivered to your inbox
  • Monthly strategy calls — we explain what we're doing and why
📊 Live Dashboard · Your Account
This Month Spend $8,420 On budget
Revenue Generated $70,728 ↑ 8.4× ROAS
Jobs Booked 179 ↑ 89%
Cost / Booked Job $47 ↓ 34%
Grand Slam Offer

We Only Win When You Win.

Our pricing is tied to your results. We don't get comfortable on a retainer while your campaigns plateau. Our incentive structure means we're always pushing to improve your cost-per-booked-job — because that's how we keep you as a client.

  • Performance-aligned pricing structure
  • No long-term lock-in contracts
  • Transparent budget breakdowns
  • Full campaign ownership — you keep everything if you leave
  • No markup on ad spend — you pay Google/Meta directly
🏆
Our Performance Guarantee
No ad spend markup✓ Always
Month-to-month terms✓ Always
You own all campaigns✓ Always
Fix issues within 24 hrs✓ Always
The Honest Comparison

Traditional Agency vs. DFS Ad Intelligence

Side by side. No spin.

Metric Traditional Agency DFS Ad Intelligence
Optimization Frequency Monthly check-in Daily AI optimization
Reporting Vanity metrics (impressions) Cost-per-booked-job
Budget Transparency Agency managed You pay platforms directly
Creative Testing Quarterly Continuous A/B testing
Campaign Ownership Agency retains access You own everything
Response to Poor Performance Explanation Fix within 24 hours
Contract Length 6–12 months Month-to-month
Transparent Pricing

Management Fees Only. You Pay Platforms Directly.

No markups on ad spend. No hidden fees. Just a flat management fee for AI-optimized campaigns that generate booked jobs.

Starter
$1,500 / mo + ad spend

Perfect for contractors launching their first paid traffic campaign.

  • Up to $5K ad spend managed
  • 1 platform (Google OR Meta)
  • Monthly reporting
  • Email support
Get Started →
Revenue Accelerator
Custom pricing

Full-scale paid traffic infrastructure with a dedicated campaign manager and custom attribution.

  • Unlimited ad spend
  • All platforms + retargeting
  • Weekly strategy calls
  • Dedicated campaign manager
  • Custom attribution modeling
Talk to Us →
Common Questions

Everything You Need to Know.

No. You pay Google, Meta, and other platforms directly. We charge a management fee only. This means 100% of your ad budget goes toward generating leads — not padding our margins. You'll see exactly what platforms charge you and what we charge you, separately.
Most clients see measurable improvement in cost-per-lead within 30 days. Booked job attribution is typically trackable by week 3. The AI optimization layer continues to improve performance over 60–90 days as it accumulates campaign data and refines targeting.
We specialize in home service businesses: roofing, HVAC, restoration, pest control, solar, and remodeling. These industries have unique buying cycles and compliance requirements that generic agencies get wrong. We've built playbooks for each vertical based on real campaign data.
Yes. We audit your current campaigns and can migrate them or start fresh — whichever generates better results. During our initial audit, we'll identify exactly what's working, what's wasting budget, and present a clear recommendation with projected impact.
We commit to weekly optimization calls and fix underperforming elements within 24 hours. No excuses, no explanations. If a campaign is underperforming, you'll know about it before we do — because you have live dashboard access — and we'll already have a fix in progress.
Stop Burning Ad Budget

Your Competitors Are Getting Smarter.
Your Campaigns Should Too.

Get a free campaign analysis — we'll audit your current Google and Meta spend and show you exactly where your budget is being wasted.

Ready to grow?Free audit — no pitch
Free Audit