Digital Footprint Solutions builds AI receptionists, websites, ad campaigns and review systems for contractors who are too busy working to chase leads. Founded by Ray Daley.
Home service businesses were being underserved by agencies that optimize for retainers instead of results. So we built DFS to work the other way around.
“Every missed call is revenue lost. Every slow website is trust destroyed.”
The standard we hold ourselves to
The people behind the systems.
Ray built DFS on the conviction that home service businesses deserve a partner who is paid for results. With a background in systems engineering and growth infrastructure, he designed the model behind every client engagement: AI voice, smart websites, ads and automation working together as one revenue system.
Pamella developed the PVST Framework, the operating standard behind the systems we deploy. Her focus is simple: technology has to serve revenue, not the other way around. Every deployment is tied to a clear outcome and someone accountable for it.
Each system works on its own, and they work better together.
Sara answers your calls, qualifies the caller and books the job on your calendar.
Learn moreFast, local-search-ready websites designed to turn visitors into booked jobs.
Learn moreGoogle and Meta campaigns judged by booked jobs, not clicks.
Learn moreReview requests, replies and monitoring, so your five-star work shows up in search.
Learn moreDashboards, portals and automations for when off-the-shelf tools stop fitting.
Learn moreAI growth consulting for owners who want a plan before they buy anything.
Learn moreA few of the businesses we build for. Each one has a full write-up.
An owner who couldn't answer the phone from a crawlspace. We added Sara, a CRM pipeline, automatic review requests and a rebuilt website.
Read the case study HVACA site Google couldn't find and calls that went to voicemail. We rebuilt the website around local search and added Sara.
Read the case study RestorationA website offline for three months, rebuilt from the archive, with after-hours calls answered by Sara and reviews on autopilot.
Read the case study Tax and accountingA templated site and disconnected tools became a secure client portal connected to Karbon, with a receptionist that books on its own.
Read the case study Permit expeditingHand-filled forms, tracking spreadsheets and a bookmark bar became one dashboard built around how the work actually runs.
Read the case studyNothing gets built until you've seen the plan.
A 15-minute conversation about where calls and leads slip. No obligation.
We map the leaks, show what's worth fixing first, and tell you if something isn't.
Everything is built to your approval, and Sara is tested on your own line before real customers.
We go live, watch how it performs and keep improving it as your business changes.
What owners ask before they pick up the phone.
Ray Daley founded DFS in Fort Lauderdale, Florida. Pamella Langshaw-Daley is co-founder and COO.
We build connected revenue systems for home service businesses: an AI receptionist called Sara, websites, ad campaigns, review systems and custom software, all working from one plan.
Mostly home service contractors such as HVAC, plumbing, roofing, pest control, restoration, solar and remodeling companies. We also work with a few professional practices, including a permit expediter, a tax and accounting firm and a law firm.
Yes. If a fix wouldn't pay for itself, we'll say so on the discovery call, before you spend anything.
Book a 15-minute discovery call. We'll talk through your biggest bottleneck and, if working together makes sense, send a written proposal. There's no commitment for the call.
Book a discovery call. We'll talk through your biggest bottleneck and tell you honestly whether we can help.
Or hear Sara answer right now: (954) 988-7009
Hi! I'm Sara, the Digital Footprint Solutions AI assistant. I can answer questions about our platform, walk you through pricing, or schedule your free revenue audit right now.