Most projects launch in 6-12 weeks depending on scope. We start with a 2-week discovery and architecture sprint, then build in iterative phases so you can see progress every week. Simple dashboards can ship in 4-6 weeks. Complex multi-role platforms with API integrations and mobile interfaces take 10-16 weeks. You'll never wait months wondering what's happening — we demo progress weekly.
Custom Software — Seattle
Your Business. Your Platform. Built From Scratch.
You're running a $3M contracting business on spreadsheets, sticky notes, and 6 apps that don't talk to each other. Your dispatch lives in one tool. Your invoicing in another. Your tech schedules on a whiteboard that nobody updates. Customer history? Somewhere between three inboxes and a filing cabinet.
What if everything lived in one place? One login. One dashboard. One platform built around the way YOUR company actually works — not the way some SaaS company in San Francisco thinks you should.
What if everything lived in one place? One login. One dashboard. One platform built around the way YOUR company actually works — not the way some SaaS company in San Francisco thinks you should.
Off-the-shelf software was built for everyone. Your platform should be built for you.
See what's possible
The Problem
You've Outgrown the Tools. They're Holding You Back.
Every workaround is costing you time, money, and sanity. Here's what we hear from Seattle contractors every week.
6 apps that don't talk to each other.
ServiceTitan for dispatch. QuickBooks for invoicing. Google Sheets for tracking. A whiteboard for scheduling. A group text for updates. Nothing syncs. Data lives in silos. You're the glue holding it together.
Manual data entry eating your day.
Your office manager spends 3 hours a day copying information between systems. Job details typed twice. Customer info entered three times. Invoices reconciled by hand. That's $40K/year in labor just moving data around.
No visibility into your numbers.
You can't answer "what's our close rate by tech?" or "which zip codes are most profitable?" without pulling reports from 4 systems and stitching them together in Excel. By the time you have the answer, it's too late to act on it.
Your CRM wasn't built for contractors.
It doesn't understand service agreements. It can't route by trade. It doesn't know what a change order is. You're bending a generic tool into a shape it was never designed for — and it shows.
You've outgrown off-the-shelf software.
The tools that got you to $1M can't get you to $5M. You need custom workflows, role-based access, real-time dashboards, and integrations that don't exist in any product you can buy. You need something built for YOU.
The Vision
One Platform. Everything Connected.
You open your laptop. One dashboard. Every truck on a map. Every job status in real time. Revenue by tech, by trade, by zip code — updated live.
Your office manager isn't copying data between systems anymore. She's managing exceptions. The platform handles the routine work.
Your techs have a mobile app built for how THEY work. Job details, customer history, photo uploads, signature capture — all in one place. No more "I didn't get the memo."
Your customers log into a branded portal. They see their service history, upcoming appointments, invoices, and payment links. They stop calling your office for status updates.
That's not a pipe dream. That's a Tuesday, once we build your platform.
What We Build
Custom Tools for Real Contractors
Every platform is different because every business is different. Here's the kind of work we do.
Custom Admin Dashboards
Real-time KPIs, revenue tracking, tech performance, job pipeline — all in one view. Built around the metrics that actually matter to YOUR business, not generic charts nobody looks at.
Client Portals
Branded portals where your customers can view service history, approve quotes, pay invoices, and schedule appointments. Reduces inbound calls by 40%. Makes you look like a $50M company.
Field Service Tools
Mobile-first apps for your techs. Job details, customer notes, photo documentation, digital signatures, parts tracking. Works offline. Syncs when they're back in range. Built for guys in trucks, not guys at desks.
API Integrations
Connect ServiceTitan, QuickBooks, Stripe, Google Workspace, your phone system, your GPS fleet tracker — all into one unified data layer. No more copy-paste. No more double entry. Data flows automatically.
White-Label Platforms
Want to offer your own software to franchisees, subcontractors, or clients? We build multi-tenant platforms with your branding, your domain, your pricing. Turn your operational advantage into a revenue stream.
The Process
How We Build Your Platform
No 18-month timelines. No scope creep. A structured process that gets you from idea to launch in weeks, not years.
Discovery & Architecture
We map your workflows, identify bottlenecks, and design the system architecture. You see wireframes and a project roadmap before a single line of code is written. 2 weeks.
Build Sprint 1: Core Platform
We build the foundation — auth, database, core UI, primary workflows. You get a working prototype you can click through and test. 3-4 weeks.
Build Sprint 2: Integrations
We wire in your existing tools — ServiceTitan, QuickBooks, Stripe, whatever you use. Data starts flowing. Manual processes start dying. 2-3 weeks.
Build Sprint 3: Mobile & Field
If your techs need a mobile app, we build it. Optimized for job sites, not conference rooms. Offline-capable. Built for gloved hands on a cracked screen. 2-3 weeks.
Launch & Training
We deploy, train your team, and monitor everything for the first 30 days. Bug fixes are immediate. Feedback loops are tight. You're never left wondering "now what?" 1-2 weeks.
Iterate & Scale
Your business changes. Your platform changes with it. Monthly retainer keeps us building new features, optimizing workflows, and scaling infrastructure as you grow. Ongoing.
The Seattle Market
A Market This Big Demands Custom Infrastructure
4.0M
Seattle Metro Population
Nearly two million residents means massive service demand. At scale, generic tools break. Custom platforms are how the top contractors in Seattle stay organized and profitable.
1.6M+
Housing Units
Every one of those homes needs maintenance, repairs, and upgrades. The contractors who can manage that volume efficiently — with real systems, not spreadsheets — win the market.
$3.2B+
Annual Home Services Spend
Billions flow through Seattle's home service market every year. The contractors capturing the biggest share aren't the ones with the most trucks — they're the ones with the best systems.
12+ mo
Severe weather season Demand
Storm season creates surge demand that overwhelms contractors using manual systems. Custom platforms with automated dispatch, priority routing, and real-time capacity planning let you capture revenue others leave on the table.
Seattle contractors running 5+ trucks can't afford to operate on spreadsheets. The market is too big, the competition is too fierce, and the margin for operational error is too thin. Custom software isn't a luxury — it's the infrastructure that separates $3M companies from $10M companies.
Trades We Serve
Custom Platforms for Seattle Contractors
Every trade has different workflows, different data needs, and different scaling challenges. We build for all of them.
HVAC
Dispatch optimization, maintenance agreement tracking, equipment lifecycle management, and tech performance dashboards. Built for companies running 10+ trucks in the Seattle climate.
Roofing
Storm damage intake workflows, insurance supplement tracking, aerial measurement integrations, and crew scheduling across multiple job sites. One platform for the whole operation.
Plumbing
Emergency dispatch routing, parts inventory management, flat-rate pricing engines, and customer history at every tech's fingertips. No more "what was the last call about?"
Pest Control
Route optimization for recurring services, treatment history tracking, automated renewal workflows, and compliance documentation. 200 recurring accounts managed effortlessly.
Restoration
Emergency intake forms, insurance carrier coordination, moisture reading logs, project phase tracking, and photo documentation — all in one platform built for chaos.
Investment
Enterprise-Grade. Contractor-Priced.
Every platform is scoped to your business. No cookie-cutter packages. No per-seat gouging. One price for everything you need.
Custom Build
Enterprise Blueprint
Custom
Scoped to your business
Starting at $3,997+ setup
- Full discovery & architecture sprint
- Custom admin dashboard with real-time KPIs
- Role-based access (owner, manager, tech, customer)
- API integrations with your existing tools
- Mobile-optimized field service interface
- Client-facing portal with your branding
- Automated workflows & notifications
- 30-day post-launch support included
- You own the code. Period.
“I don't sell software licenses. I build platforms that become the backbone of your operation.
Every contractor who comes to me has the same story: they've duct-taped together 6 tools, hired someone to manage the duct tape, and they're still losing data between the cracks. I replace all of that with one system that actually works the way your business works.
You own it. You control it. And it grows with you.”
— Ray Daley, Founder
FAQ
Questions Seattle Contractors Ask
Yes. 100%. You own the code, the data, the design, the infrastructure — everything. We can host and maintain it for you on an ongoing basis, but if you ever want to bring it in-house or hand it to another developer, you walk away with the full codebase and documentation. No vendor lock-in. No hostage situations. It's your platform.
Absolutely. API integrations are one of our core strengths. We've connected with ServiceTitan, Housecall Pro, Jobber, QuickBooks, Stripe, Google Workspace, Twilio, and dozens of other tools contractors use daily. If it has an API, we can plug it in. If it doesn't have an API, we'll find a workaround — webhooks, Zapier bridges, or direct database connections when appropriate.
That's what the discovery phase is for. We sit down with you, walk through your daily operations, map out every workflow, identify the bottlenecks, and architect the solution together. Most contractors know exactly what's broken — they just haven't had a technical partner who understands the trades well enough to translate operational pain into software solutions. That's what we do.
Custom software makes the most sense once you're past $1M in annual revenue and have outgrown off-the-shelf tools. If you're running 5+ trucks, managing multiple crews, or juggling systems that don't talk to each other — you're the right fit. That said, we've built lean, focused tools for smaller operations too when the ROI is clear. The discovery call will tell us if this is the right move for your business right now.
We offer ongoing maintenance, feature development, and support on a monthly retainer. Most clients stay with us because their platform is never truly "done" — as your business grows, your software needs to grow with it. New features, workflow optimizations, additional integrations, performance improvements. We're not a build-and-disappear shop. We're your long-term technical partner.
Also Serving
Nearby Markets
Portland
Boise
Sacramento
Minneapolis
Denver
Your Move
Stop Duct-Taping Tools Together. Build the Platform You Actually Need.
Every day you spend copying data between systems, chasing down information, and managing workarounds is a day your competitor is using custom software to run circles around you. The gap between "getting by" and "dominating your market" is one platform.
The contractors who invest in custom infrastructure now will own the Seattle market for the next decade. The ones who keep patching spreadsheets will keep wondering why growth feels so hard.
