No. The strategy session is a standalone product. You walk away with a complete roadmap whether or not you work with DFS. There's no bait-and-switch — the deliverable is the product.
Growth Strategy Sessions · From $997
Stop Guessing. Start Growing.
Get a custom revenue growth strategy built by someone who’s done it — not a junior account manager reading a playbook.
The Problem
Most Contractors Are Flying Blind
You're spending money, running crews, and grinding every day — but nobody ever built you a map. Here's why most contractors plateau.
No Competitive Intelligence
You don't know what your competitors charge, what services they push, or where their weaknesses are. You're competing in the dark.
No Revenue Model
You can't predict what $1 in ads returns. You don't know your cost to acquire a customer, your lifetime value, or your breakeven timeline.
No Execution Roadmap
You have a list of tactics but no strategy. No phases, no priorities, no sequence. Just a pile of ideas and no plan to connect them.
Random Acts of Spending
A little on SEO, a little on Google Ads, maybe a mailer — none of it connected, none of it measured, none of it compounding.
Burned by Agencies
You’ve hired agencies that sold you services without ever building a strategy. They ran ads before they understood your business. Never again.
What You Get
The Growth Strategy Deliverable
Every strategy session produces a tangible, actionable set of deliverables you can execute immediately — with or without DFS.
1
Competitive Intelligence Report
Full analysis of your local competitors and national players. Pricing, services, strengths, weaknesses, and gaps you can exploit.
2
Revenue Growth Roadmap
Custom 90-day execution plan with phases, timelines, and priorities tailored to your market and budget.
3
ROI Modeling
Detailed projections showing revenue per client, cost to acquire, compounding recurring revenue, and breakeven timeline.
4
AI Readiness Assessment
Where you stand on AI adoption, what to implement first, and expected impact on calls, bookings, and revenue.
5
Pricing & Positioning Audit
How your pricing compares to market, where you’re leaving money on the table, and how to package services for maximum close rate.
6
90-Minute Strategy Call with Ray
Not a sales pitch. A working session where we build the plan together, live. You leave with clarity and a concrete next step.
Packages
Choose Your Strategy Level
Every package delivers a standalone, actionable growth plan. Pick the depth that matches where you are right now.
Growth Blueprint
$997
Best for: Contractors just starting to think about growth systems
- 60-minute strategy call with Ray
- Competitive landscape overview (your market)
- Top 3 revenue leak identification
- Prioritized action plan (30-day roadmap)
- Delivered as branded PDF
Revenue Architect
$2,497
Best for: Contractors doing $500K–$3M ready to scale
- 90-minute deep-dive strategy session with Ray
- Full competitive intelligence report (8+ competitors)
- Custom 90-day revenue growth roadmap
- ROI modeling — conservative + realistic projections
- AI readiness assessment
- Pricing & positioning audit
- Follow-up call (30 min) at Day 30
- Delivered as branded PDF + Google Drive
Scale Partner
$4,997
Best for: Contractors doing $1M–$5M preparing for major growth or exit
- Everything in Revenue Architect
- Full 12-month growth plan with quarterly milestones
- Google Ads campaign structure + ad copy
- Content strategy with 20 topic recommendations
- Monthly check-in calls (3 months included)
- Priority access to DFS platform at preferred pricing
Is This For You?
Who Growth Strategy Sessions Are For
This Is For You If…
You're a home service contractor doing $300K–$5M in revenue
You've been burned by agencies and want strategy before services
You're considering AI adoption but don't know where to start
You're planning for growth, exit, or PE positioning
You want a roadmap you can execute — not another sales pitch
This Isn’t For You If…
You're under $300K in revenue (we recommend the free audit instead)
You're looking for someone to just “run your ads”
You want a templated plan, not a custom strategy
You're not ready to invest in your business strategically
Your Strategist
Meet Ray Daley
CEO of Digital Footprint Solutions. AI growth strategist. Builder of revenue systems for contractors across roofing, HVAC, plumbing, pest control, and restoration — nationally.
Ray is the founder of DFS and creator of the ROUTE Framework — the growth infrastructure system purpose-built for home service companies. Every strategy he builds, he can also execute.
“I'm not a guy who picked up AI as a buzzword. I'm a tech founder who builds AI-powered revenue infrastructure for contractors. Every strategy I build, I can also execute. That's the difference.”
FAQ
Frequently Asked Questions
Great. We'll audit what they're doing, identify gaps, and give you leverage in that relationship. Many clients use the strategy session to hold their current vendors accountable with real data.
The free audit identifies problems. The strategy session builds the solution — with detailed roadmaps, competitive intelligence, ROI modeling, and a concrete execution plan you can act on immediately.
Yes. If you sign up for a DFS monthly plan within 30 days of your strategy session, your strategy session fee is credited toward your setup fee.
Growth Blueprint: 5 business days. Revenue Architect: 10 business days. Scale Partner: 15 business days. All deliverables are presented in a branded PDF (and Google Drive for Revenue Architect and above).
Occasionally, on a case-by-case basis. Our deep expertise is in home services — roofing, HVAC, plumbing, pest control, restoration, solar, and remodeling. That focus is what makes the strategy so effective.
Let's Build Your Plan
Ready to Build Your Growth Plan?
Stop spending without a strategy. Get a custom revenue growth roadmap built by someone who understands your industry, your numbers, and your goals.
