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seo checklist 2023

 The SEO Checklist 2023: 40 Tips and Tricks to Rank Higher on Google

Unlock the secrets of SEO with the ultimate 40-step checklist


Hey there, Ray Daley here, CEO of Digital Footprint Solutions, Inc. So let me tell you, SEO is crucial for any business that wants to succeed online. But with so many moving parts to consider, it can be overwhelming to know where to start.  This is why we wrote The SEO Checklist 2023.

From conducting keyword research to optimizing title tags and meta descriptions, this checklist covers all the essential steps you need to take to boost your search engine rankings.

So, if you’re ready to take your website to the next level, start reading!

The SEO Master Checklist

1. First, you need to figure out what keywords and phrases people are using to find products or services like yours.

2. Next, make sure the title and a short description on your website match the content and include those keywords.

3. Your website’s structure and navigation should be easy for both search engines and users to understand.

4. High-quality content that is interesting and useful is important. Remember to use the keywords you found earlier in this content.

5. Optimize your images and videos by giving them descriptive names and tags.

6. A fast website is important for both users and search engines, so make sure to improve your website’s loading speed.

7. Create an XML sitemap and submit it to search engines so they can find all the pages on your website.

8. Get other websites to link to yours, this will improve your search engine rankings.

9. Use social media to promote your website and connect with potential customers.

10. Use tools like Google Analytics to track your website’s performance and find areas to improve.

11. Use header tags to organize your content and make it easier for search engines to understand.

12. Make sure your URLs are clean and include keywords.

13. Describe your images using alt tags.

14. Make sure your website is mobile-friendly so more people can access it.

15. Use structured data to give search engines more information about your website.

16. Create a Google My Business listing so people can find your business in local search results.

17. Use internal linking to help users and search engines navigate your website.

18. Use external linking to provide more information and build relationships with other websites.

19. Use robots.txt to control which pages are crawled by search engines.

20. Use hreflang tags to indicate the language of a page to search engines.

21. Create a custom 404 error page to handle broken links in a friendly way.

22. Use canonicals to tell search engines which version of a page to index.

23. Start a blog and post regular content to attract new visitors.

24. Create a sitemap to help search engines find all the pages on your website.

25. Use structured data to provide more information to search engines and improve search results.

26. Add social sharing buttons to make it easy for users to share your content.

27. Optimize for local SEO by including your business name, address and phone number on your website.

28. Optimize for voice search by using long-tail keywords, natural language, and conversational phrases.

29. Use schema markup to give search engines more information about your website.

30. Create a Google Search Console account to track your website’s performance and get alerts for any issues.

31. Use 301 redirects to redirect traffic from non-existent or moved pages.

32. Use a content delivery network (CDN) to improve the loading speed of your website.

33. Use Google Tag Manager to keep track of scripts and tags on your website.

34. Create a Google Maps listing so people can find your business in local search results.

35. Optimize for featured snippets by using keywords and structuring your content well.

36. Use Google Analytics to track website performance, such as the number of visitors, bounce rate, and conversion rate.

37. Use Google AdWords and Google Search Ads to run paid advertising campaigns.

38. Create an email marketing campaign to stay in touch with your customers and promote your products or services.

39. Use a website security certificate (SSL/HTTPS) to ensure that all information exchanged between your website and your visitors is encrypted and secure.

40. Lastly, always keep an eye on the latest SEO trends and make updates accordingly. Remember, SEO is an ongoing process, not a one-time fix.

Following these 40 steps will help you improve your website’s visibility on Google and bring more traffic to your website. Keep in mind that SEO is an ongoing process and you need to continuously monitor and improve your website’s performance.

Thank you for reading The SEO Checklist 2023.


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Ray, is the co-founder of Digital Footprint Solutions, Inc in the Sunny State of Florida. Since 2015. Ray enjoys spending time with his family, builing websites, and going above and beyond for his clients.

Ray Daley | Senior Web Developer

CEO | Co-Owner, Digital Footprint Solutions, Inc. aka DFS Web Design Agency

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